Brendan Harris is an old friend and colleague. He is that very rare animal, someone who had a very successful corporate career (first at Unilever, where we met, and then at Coca Cola) who then went on to be a successful entrepreneur. He built and sold a smoothie business in Scandinavia & Northern Europe, Froosh, and is currently building an Oat Milk business in Italy which I am sure will do well. I hope so because I’m a small investor but I really think it will. He has two very smart partners, a brilliant product and brand, a well-thought through ‘go-to-market’ strategy and the market for plant based alternatives is hot. That ticks all the boxes for me.
Brendan is one of the smartest people I know and he’s also a very good communicator. He recently did a video for McWhorter Driscoll who support young entrepreneurs all over the world. You can watch it here and it’s well worth doing so if you are thinking about starting a business in these challenging times (or trying to survive if you already did).