I had coffee this week with an old friend who for years had a really successful Luxury Brands marketing company. He shut down the business and has now happily moved on to other interests. Does he miss the old life? … Continued
Acclaimed, and controversial, academic Jordan Peterson has founded his own university, Ralston, with two campuses, one in Savannah, Georgia USA, and the other on Samos, a Greek island, home to the Goddess Hera, the philosopher Epicurus, the astronomer Aristarchus and … Continued
When it comes to ‘marketing and brands” I have a split personality. As a logophile (fascinated by the meaning of words) I must explain that the definition of personality is “individual differences in characteristic patterns of thinking, feeling and behaving”. One … Continued
The D-Marketing eBook is now live and can be downloaded here. I warn you, it’s over 90 pages long and important as the topic is – saving the planet by reducing waste and wasted marketing – it’s a chunky read … Continued
Along with many others I rail against the persistent use of the word ‘consumer’ by business, the media and even government. We are not, none of us, merely consumers, we are sentient, we are people. Consuming things is a by-product … Continued