This book is based upon the operating system of the company, Added Value, founded by myself, and now one of the world’s largest marketing and branding consultancies. With the use of many examples and case studies I show how the five I’s process–Insight, Ideas, Innovation, Impact, and Investment Return–can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
As Dan grew older it was Guy who told him to wear the eye patch. Guy told him to own his lack of an eye, make no secret of it, be confident, work harder, think deeper…and see more with less.