Blog

I’m a really big fan of Adam Morgan. I was happy to be asked to review his last book for Market Leader some while back. I described him as the thinking man’s Seth Godin but less good at marketing himself … Continued

I was with a very successful former sportsman and national team captain the other day. Someone asked him whether you learnt more from winning or losing. Without hesitation he replied “Winning”. I thought it was a good question especially since … Continued

OK….Go! Question: “What is the secret of good comedy?” As person starts to answer, you interrupt and say “Timing!” Hilarious but it does depend on the delivery. My theme for today – timing in marketing (with good delivery) in under … Continued

I was working with a brand design team recently, something I have not done for a while. They were at the early stage of the project, just getting to know the market, the cultural context, the history of the brand. … Continued

Like everyone else I have been fascinated by the ‘agency of the future’ debate over the last few years. I now have the answer, I really do. The agency of the future is the agency “born digital”. Let me recap … Continued