These photos of Homeless Signs popped into my inbox this week and is struck me that they illustrate some of the most valuable techniques of marketing and advertising.
Reposition your brand message to engage a new audience (in this case the previously apathetic)
Think in terms of end benefit
Get noticed, create word of mouth
Use humour to cut through and create empathy
Be honest and authentic
Bill Bernbach, the founder of DDB ad agency once described great advertising as ‘truth well told’. These signs made by the homeless are therefore great advertising. Someone should give them a job not just a quarter
Now days, being homeless is more competitive than ever. Only the most clever and creative signs are going to get people to let go of their precious spare change.