They are published under the Creative Commons license – use it, don’t abuse it.
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Mark Earls
has been described as ‘the essential guide to the new business landscape’ by The Spectator magazine. He is a people expert with a unique ability to apply behavioural science to business strategy.
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eArticle:
This short article is enough to challenge your thinking about why people do what they do and how their behaviour affects strategy.
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176K
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30-page eBook:
This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behaviour fundamentally undermine most strategies.
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292K
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Long video:
31 minutes
Understanding how behaviour shapes strategy
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Martin Glenn
One of the UK’s most admired business leaders, Martin Glenn offers a wealth of knowledge on how to be the kind of effective and respected leader that takes a company to the top.
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eArticle:
A 10 page summary of lessons that emerge from the Walkers story.
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196K
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50 page eBook:
The clear, honest and engaging story of one of the UK’s most effective business leaders, Martin Glenn, and his role in building the outstandingly successful Walkers Snack Foods
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600K
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Long video:
36 minutes 24"
Martin Glenn and others explain great leadership within the engaging story behind the success of Walkers Snack Foods. Includes interviews with key players from both inside and outside the organisation.
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Kevin Lane Keller
As well as a best-selling author, Professor Kevin Lane Keller is acknowledged as a true international marketing guru in the study of brands, branding and strategic brand management
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eArticle:
All you need to understand about brand planning – in summary.
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236K
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65 Page eBook:
Brand Planning
“Great brands are no accidents!” So Kevin Lane Keller begins the eBook that delivers his 3 steps to planning and building great brands. Concise yet surprisingly comprehensive
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460K
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Preview Video:
8 minutes 32"
Brief highlights of Kevin Lane Keller’s presentation on how to build and manage profitable and enduring brands
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Howard Leigh
Howard graduated in Economics and after a short spell in UK merchant banking, joined Deloitte Haskins & Sells where he qualified as a Chartered Accountant. He transferred to the corporate tax department where he further qualified with the Chartered Institute of Taxation.
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eArticle:
An experienced and practical guide on what it takes to negotiate the successful sale of your business.
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232K
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| Richard Mosley
A thought-leader in the area of the employer brand and internal communications, Richard Mosely helps businesses create the shared sense of purpose and ambition that inspires people to perform at their best.
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eArticle:
The Performance Driver No Business Can Ignore. This 15 page eArticle gives a rare insight into the opportunities available to improve a business; from the inside – out.
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280K
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Persuasive Brand Communications
Develop more powerful and effective brand advertising with advice from industry Giants like David Wheldon (Vodafone), Shelly Lazerus (Ogilvy), Scott Bedbury (ex Nike & Starbucks), Dan Wieden (Wieden & Kennedy) and Rupert Howell (ex HHCL & McCann Erickson).
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eArticle:
From Magic to Logic. This 12-page article summarises the advice on advertising and brand communications from both full-length Brand Communications videos. It outlines the 6 essential steps in building an integrated communications campaign plus 6 insights to developing and nurturing creative ideas.
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224K
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60-page eBook:
From Magic to Logic. This book offers an in-depth look at the complete process behind brand communications. It delivers a complete insight on getting from ‘magic to logic’ - developing the creative ideas that drive great advertising through to executing successful campaigns that deliver the business objectives.
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448K
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Long Video:
27 minutes 36"
Persuasive Brand Communications - 6 Essential Steps. The six steps to Persuasive Brand Communications with interviews and first-hand advice from the Giants of advertising and marketing.
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Long Video:
27 minutes 03"
Creative Brand Communcation - 6 Essential Insights. Invaluable insights and advice about the creative ideas at the heart of brand communications. From 24 Giants of the advertising and marketing industry.
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