Just Imagine

posted in: Cars, Life | 0

My wife Liz has just taken delivery of her new car, the recently launched Land Rover Defender. The car is awesome, in summary everything you like about Defender and most of what you like about Range Rover, she loves it (and so do I). High demand and limited production made it very hard to get hold of the car, I spent a long time ringing around dealers trying to locate one until I struck lucky with Land Rover Waterford up in Jo’burg.  (Many thanks to Charlotte and Thabo who sorted me out and got my name on it fast.)

If you want a full review of the car you can check out Rory Reid’s video, I just want to highlight one very cool feature. There are two buttons within easy reach above the rear view mirror. If you hit the one on the left it connects you immediately to the LR breakdown rescue service. If you press the one on the right it summons the emergency and medical services. If you have an accident and the airbags deploy but the front door is not opened within one minute it will automatically call rescue, emergency and medical help. How cool is that? A really important safety feature and one that reinforces the go-anywhere adventurous image of the car. Liz has had some health issues recently and we live in South Africa which has its challenges – the strength of this car plus this amazing safety feature sealed my decision to do anything I could to get hold of one (just as she got the all clear to drive again and in time for her birthday).

But here’s the thing – thirty years ago I was in an innovation workshop we were running as part of a project for the RAC (Royal Automobile Club Roadside Rescue). We were given an introductory briefing from some of their technical team and they talked about the possibility in the future that cars would have GPS systems and computers that would locate any car in trouble and automatically dispatch help. We all thought this was really cool but so far-fetched we didn’t develop it much further, instead favouring ideas that felt of more immediate commercial relevance. I’m not saying we were wrong to do that, I’m just saying the future is what we can imagine it to be. 30 years on from an idea in an innovation workshop we just bought a car that has made it a reality.

It also has another very cool feature – using 360 degree cameras if it detects a cyclist in the blind spot of the side mirrors it stops you opening the door. Never saw that one coming.

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