eBooks

So you want to run an agency?

A very personal view on what it takes to start, run and, if you must, sell a marketing services business.

_516k

So you wanna know about emarketing?

eMarketing: what is it, how to develop an eMarketing strategy and how do eMarketing agencies work?

_434k

Brand Planning eBook – by Kevin Lane Keller

“Great brands are no accidents!” So Kevin Lane Keller begins the eBook that delivers his 3 steps to planning and building great brands. Concise yet surprisingly comprehensive.

_467k

Understanding How Behaviour Shapes Strategy eBook – by Mark Earls

This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behaviour fundamentally undermine most strategies.

_296k

Persuasive & Creative Brand Communications From Magic to Logic – eBook

From Magic to Logic. This book offers an in-depth look at the complete process behind brand communications. It delivers a complete insight on getting from ‘magic to logic’ – developing the creative ideas that drive great advertising through to executing successful campaigns that deliver the business objectives.

_457k

Article: Boldly go: into The Matrix

Appeared in the Market Leader anniversary edition in 2009.

This is a very personal view of where I think the digital age is taking marketing in the next 10 years.

_146k

That’s all very well, but…

Business books are bullshit. Stame tells it like it really is. This is what you need to know to succeed in business (although Stame didn’t).

_511k