What is wrong with Marketing (?)

There’s nothing wrong with Marketing, its been great for society.
Society has changed, there’s lots wrong with Marketing
Marketing is dead, society needs Demarketing.

Download PDF

405k

Neo-Naked Economics: the New Laws of the Jungle

Marketing is rooted in economics and economics has always evolved with the times. This paper explores the new economics heading our way and the implications for rebooting marketing as purposeful value creation.

Download PDF

434k

Marketing is Broken – can data fix it?

Article published in ‘The Market Leader’, the Journal of the UK Marketing Society.

Download PDF

516k

The Golden Age of Marketing

Article published in ‘The Market Leader’ the Journal of the UK Marketing Society.

Download PDF

434k

So you want to run an agency?

So you want to run an agency?

A very personal view on what it takes to start, run and, if you must, sell a marketing services business.

Download PDF

516k

So you wanna know about emarketing?

So you wanna know about emarketing?

eMarketing: what is it, how to develop an eMarketing strategy and how do eMarketing agencies work?

Download PDF

434k

Brand Planning eBook – by Kevin Lane Keller

Brand Planning eBook – by Kevin Lane Keller

“Great brands are no accidents!” So Kevin Lane Keller begins the eBook that delivers his 3 steps to planning and building great brands. Concise yet surprisingly comprehensive.

Download PDF

467k

Understanding How Behaviour Shapes Strategy eBook - by Mark Earls

Understanding How Behaviour Shapes Strategy eBook – by Mark Earls

This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behaviour fundamentally undermine most strategies.

Download PDF

296k

Persuasive & Creative Brand Communications From Magic to Logic – eBook

Persuasive & Creative Brand Communications From Magic to Logic – eBook

From Magic to Logic. This book offers an in-depth look at the complete process behind brand communications. It delivers a complete insight on getting from ‘magic to logic’ – developing the creative ideas that drive great advertising through to executing successful campaigns that deliver the business objectives.

Download PDF

457k

Article: Boldly go: into The Matrix

Article: Boldly go: into The Matrix

Appeared in the Market Leader anniversary edition in 2009.

This is a very personal view of where I think the digital age is taking marketing in the next 10 years.

Download PDF

146k

That's all very well, but...

That’s all very well, but…

Business books are bullshit. Stame tells it like it really is. This is what you need to know to succeed in business (although Stame didn’t).

Download PDF

511k

God’s Marketing Brief

A short novella about God, marketing, and the marketing of God.

Download PDF

146k

Solving the Social Dilemma

Existential threats and how to deal with them.

Download PDF

146k