eBooks

Demarketing

$1.7 trillion a year gets spent on persuading us not just to buy but to buy more than we need and this causes enormous waste both physical, obvious and hidden, ignored. We have not tackled the demand-side wastage and marketing’s role in that.

_1131k

Neo-Naked Economics: the New Laws of the Jungle

Marketing is rooted in economics and economics has always evolved with the times. This paper explores the new economics heading our way and the implications for rebooting marketing as purposeful value creation.

_434k

Solving the Social Dilemma

Existential threats and how to deal with them.

_146k

Marketing is Broken – can data fix it?

Article published in ‘The Market Leader’, the Journal of the UK Marketing Society.

_516k

The Golden Age of Marketing

Article published in ‘The Market Leader’ the Journal of the UK Marketing Society.

_434k

So you want to run an agency?

A very personal view on what it takes to start, run and, if you must, sell a marketing services business.

_516k

So you wanna know about emarketing?

eMarketing: what is it, how to develop an eMarketing strategy and how do eMarketing agencies work?

_434k

Brand Planning eBook – by Kevin Lane Keller

“Great brands are no accidents!” So Kevin Lane Keller begins the eBook that delivers his 3 steps to planning and building great brands. Concise yet surprisingly comprehensive.

_467k

Understanding How Behaviour Shapes Strategy eBook – by Mark Earls

This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behaviour fundamentally undermine most strategies.

_296k

Persuasive & Creative Brand Communications From Magic to Logic – eBook

From Magic to Logic. This book offers an in-depth look at the complete process behind brand communications. It delivers a complete insight on getting from ‘magic to logic’ – developing the creative ideas that drive great advertising through to executing successful campaigns that deliver the business objectives.

_457k

Article: Boldly go: into The Matrix

Appeared in the Market Leader anniversary edition in 2009.

This is a very personal view of where I think the digital age is taking marketing in the next 10 years.

_146k

That’s all very well, but…

Business books are bullshit. Stame tells it like it really is. This is what you need to know to succeed in business (although Stame didn’t).

_511k

God’s Marketing Brief

A short novella about God, marketing, and the marketing of God.

_146k