Demarketing
$1.7 trillion a year gets spent on persuading us not just to buy but to buy more than we need and this causes enormous waste both physical, obvious and hidden, ignored. We have not tackled the demand-side wastage and marketing’s role in that.
Download PDF1131k
Neo-Naked Economics: the New Laws of the Jungle
Marketing is rooted in economics and economics has always evolved with the times. This paper explores the new economics heading our way and the implications for rebooting marketing as purposeful value creation.
Download PDF434k
What is wrong with Marketing (?)
There’s nothing wrong with Marketing, its been great for society.
Society has changed, there’s lots wrong with Marketing
Marketing is dead, society needs Demarketing.
405k
Marketing is Broken – can data fix it?
Article published in ‘The Market Leader’, the Journal of the UK Marketing Society.
Download PDF516k
The Golden Age of Marketing
Article published in ‘The Market Leader’ the Journal of the UK Marketing Society.
Download PDF434k
So you want to run an agency?
A very personal view on what it takes to start, run and, if you must, sell a marketing services business.
Download PDF516k
So you wanna know about emarketing?
eMarketing: what is it, how to develop an eMarketing strategy and how do eMarketing agencies work?
Download PDF434k
Brand Planning eBook – by Kevin Lane Keller
“Great brands are no accidents!” So Kevin Lane Keller begins the eBook that delivers his 3 steps to planning and building great brands. Concise yet surprisingly comprehensive.
Download PDF467k
Understanding How Behaviour Shapes Strategy eBook – by Mark Earls
This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behaviour fundamentally undermine most strategies.
Download PDF296k
Persuasive & Creative Brand Communications From Magic to Logic – eBook
From Magic to Logic. This book offers an in-depth look at the complete process behind brand communications. It delivers a complete insight on getting from ‘magic to logic’ – developing the creative ideas that drive great advertising through to executing successful campaigns that deliver the business objectives.
Download PDF457k
Article: Boldly go: into The Matrix
Appeared in the Market Leader anniversary edition in 2009.
This is a very personal view of where I think the digital age is taking marketing in the next 10 years.
Download PDF146k
That’s all very well, but…
Business books are bullshit. Stame tells it like it really is. This is what you need to know to succeed in business (although Stame didn’t).
Download PDF511k
God’s Marketing Brief
A short novella about God, marketing, and the marketing of God.
Download PDF146k