Books

Added Value

This book is based upon the operating system of the company, Added Value, founded by myself, and now one of the world’s largest marketing and branding consultancies. With the use of many examples and case studies I show how the five I’s process–Insight, Ideas, Innovation, Impact, and Investment Return–can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

God’s Marketing Brief

A strange tale about God, marketing and the marketing of God.

Big Brand Tweets

50 short reads to make you think about better marketing.

One-Eyed Dan

As Dan grew older it was Guy who told him to wear the eye patch. Guy told him to own his lack of an eye, make no secret of it, be confident, work harder, think deeper…and see more with less

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