The Big Brand Bang

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It took CERN 10 years and several billion euros to build the Hadron Collider with the purpose of recreating the Big Bang, the birth of the Universe. They claim to be getting very close although in fact they may never … Continued

Going Native

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The hottest topic in media (advertising, marketing – take your pick) is Native Advertising. It seems everyone is going native when it comes to their brand spend. This wild enthusiasm is only matched by the total confusion about what exactly … Continued

Brand Newsrooms

A really interesting read from Taulbee Jackson about the pointlessness of Brand Newsrooms. It caught my eye (in the very excellent Digiday) because I had been taken with this idea ever since Chris Satterthwaite told me about it, which was … Continued