Finance and Accounting 101
A friend told me the other day that he was re-looking at my eBook “So you want to run an agency (and maybe sell it one day)”. He’d just sold his agency to a big International Group and they had … Continued
Solving the facebook problem
Facebook are in the firing line yet again. Several large advertisers are boycotting them for publishing hate speech – these are big names like Unilever, Diageo, Pepsi, Starbucks. It will concern facebook, they will probably dial up their investment still … Continued
Hand in the Cookie Jar
Readers familiar with my blogs (how are you both?) will know just how much I dislike ‘digital advertising’. I know it works because advertisers continue to invest in it which must mean it has a ROI of a few percentage … Continued
Existential Threat vs Existential Opportunity (with a bit of Hedonism thrown in)
For some reason I can’t explain I have a keen ear for trends in vocabulary. I notice when certain words or phrases enter the ‘Narrative’ (that’s one by the way) and quickly get over-used to the point of cliche. Here … Continued
The Point in Purpose
I went into the twitter-sphere this week to question the claimed purpose of a very large Telcomms company. Let’s call them Megaphone. It was in response to a nauseating tweet from the head of their ad agency who was telling … Continued