In the eBook section of this site there is truly excellent contribution from the Herdmeister, Mark Earls on strategy and people. In it he reminds us that behaviour determines attitudes more often than attitudes drive behaviour. This is a crucial … Continued
I say this with no pleasure but it’s hard to see a single Covid related policy decision the UK government got right. Yes we will have to wait until there is full inquiry, until the full cycle of the pandemic … Continued
For most of us e-marketing/on-line/digital advertising, call it what you want, is irritating. Ads pop up and do their best to distract you from what you’re trying to read or do on-line. If you do a bit of research about … Continued
In my article ‘Neo-Naked Economics’ (under EBooks) I set out a new economic model based on social purpose from which would come a new kind of marketing I define as purposeful value creation. (In the 30 years since I co-founded … Continued
Slightly off to quote Gary Glitter lyrics but I couldn’t resist it. “Did you miss me while I was away, did you hang my picture on your wall?” I guess the answer to both questions is No. Don’t blame you. … Continued