For some reason I can’t explain I have a keen ear for trends in vocabulary. I notice when certain words or phrases enter the ‘Narrative’ (that’s one by the way) and quickly get over-used to the point of cliche. Here … Continued
I went into the twitter-sphere this week to question the claimed purpose of a very large Telcomms company. Let’s call them Megaphone. It was in response to a nauseating tweet from the head of their ad agency who was telling … Continued
In the eBook section of this site there is truly excellent contribution from the Herdmeister, Mark Earls on strategy and people. In it he reminds us that behaviour determines attitudes more often than attitudes drive behaviour. This is a crucial … Continued
I say this with no pleasure but it’s hard to see a single Covid related policy decision the UK government got right. Yes we will have to wait until there is full inquiry, until the full cycle of the pandemic … Continued
For most of us e-marketing/on-line/digital advertising, call it what you want, is irritating. Ads pop up and do their best to distract you from what you’re trying to read or do on-line. If you do a bit of research about … Continued