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Lock-down will prove behaviour shapes attitudes
17 Jun 2020

Lock-down will prove behaviour shapes attitudes

by Mark Sherrington | posted in: Business/Marketing, Life | 0

In the eBook section of this site there is truly excellent contribution from the Herdmeister, Mark Earls on strategy and people. In it he reminds us that behaviour determines attitudes more often than attitudes drive behaviour. This is a crucial … Continued

“We were just following the science”
11 Jun 2020

“We were just following the science”

by Mark Sherrington | posted in: Politics | 0

I say this with no pleasure but it’s hard to see a single Covid related policy decision the UK government got right. Yes we will have to wait until there is full inquiry, until the full cycle of the pandemic … Continued

The seedy sleuths stealing YOUR data (and your money)
10 Jun 2020

The seedy sleuths stealing YOUR data (and your money)

by Mark Sherrington | posted in: Business/Marketing, Featured Content, Technology | 0

For most of us e-marketing/on-line/digital advertising, call it what you want, is irritating. Ads pop up and do their best to distract you from what you’re trying to read or do on-line. If you do a bit of research about … Continued

Value Signalling
9 Jun 2020

Value Signalling

by Mark Sherrington | posted in: Business/Marketing, Economics, Featured Content | 0

In my article ‘Neo-Naked Economics’ (under EBooks) I set out a new economic model based on social purpose from which would come a new kind of marketing I define as purposeful value creation. (In the 30 years since I co-founded … Continued

“I’m back, I’m back, as a matter of fact, I’m back”
8 Jun 2020

“I’m back, I’m back, as a matter of fact, I’m back”

by Mark Sherrington | posted in: Life | 0

Slightly off to quote Gary Glitter lyrics but I couldn’t resist it. “Did you miss me while I was away, did you hang my picture on your wall?” I guess the answer to both questions is No. Don’t blame you. … Continued

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