I am going to try to avoid politics altogether, both the result and the electoral system which delivered it, since this has no place in our politically neutral Marketing Society. At least I’ll try my best, because what I really … Continued
I’m doing some work on leadership at the moment – as a marketer I work on the principle that you don’t need to be good at something to be able to express a view – and I came across a … Continued
I’ve always thought of a curate as the Vicar’s assistant, in fact I am pretty sure that is exactly what a curate is. A curator on the other hand is someone who works in a museum or art gallery who, … Continued
I was thumbing through a French car magazine last week and was interested by a regular feature they do on levels of customer satisfaction for various car models. The methodology was clearly explained – a decent sample of owners were … Continued
I came across a quote by Theodore Dalrymple recently. It referred to the increasingly common – and understandable – use of the internet to obtain information on medical conditions. “Information without perspective is just a higher form of ignorance” Theodore … Continued