Comments for MarkSherrington.com

Comment on Learning to Play Rugby by Ed Will

Ed Will — Wed, 18 Jan 2012 17:27:47 +0000

Mark,
having played rugby with you( rather longer ago than I care to remember..)I can only nod vigorously to your central observation that rugby has lessons for us all.
Here are a few that are top of my mind…
- Everyone wins if they play selflessly
- Preparation is everything
- Assume the opposition are better than you and therefore play out of your skin for the whole game
- Be prepared to carry the ball decisively at all times…no hiding
- Learn from every defeat
- Be gracious in victory
- Friendships forged in the furnace of ‘game time’ will last a lifetime

…and finally laugh in the face of insuperable odds ( Toulouse,Google, JWT or the worst recession in living memory)..if you work together you have nothing to fear but fear itself…reach for the stars and a beer or two will surely follow.

Comment on The Grit in the Creative Oyster by Antonio Maldonado-Camera

Antonio Maldonado-Camera — Sat, 08 Oct 2011 10:12:05 +0000

Mark, great to see how you craft your thinking with what I would call a fantastic “Counterpoint” weaving technique. And I do not mean the counter point of something (contraire). But rather the technique and unique ability that great composers have, and use, to relay the main theme with great texture and power by using the counterpoint to work in favour of the main theme. So often people behold one or the other, but it is the intertwining of these where the resolution normally lies. One can savour this in “winning or losing”;”Timing”;”The grit in the oyster”. Magnifico. Antonio

Comment on Do You Learn More From Winning or Losing? by Tony Franco

Tony Franco — Wed, 28 Sep 2011 13:56:50 +0000

Really interesting article Mark

On reflection, I feel that you can learn much, much more from winning. It breeds self-belief, it creates energy and momentum and gives you the confidence to be bolder, improvise and try something new. In this context, a failure becomes a minor setback, not a disaster. Something you can learn and recover from. Your key watch-outs are overconfidence (we know it all) or inertia (no need to change.) However, these are easy to guard against.

Losing hurts and can be destructive. You doubt yourself, you question everything, you become scared or anxious. In response, you risk becoming timid and fail to make any decision or else you becoming irrational and make wild, high risk choices. Neither is good.

In summary, I think you’re much more likely to make better future decisions from a winning position rather than from a losing position.

Tony

Comment on Digital Agency Versus Agency Born Digital by Sean Trainor

Sean Trainor — Mon, 20 Jun 2011 14:30:36 +0000

Hi Mark
Maybe JWT should have read your blog post before their Vodafone faux pas..

http://www.channel4.com/news/vodafone-denies-using-arab-spring-to-sell-phones

I wonder how their “just for internal consumption” video made it to Cannes?

Comment on The Grit in the Creative Oyster by Jonty

Jonty — Mon, 09 May 2011 10:35:44 +0000

Thanks Mark, this post comes at a good time for me!

Comment on Climate change is bollocks by Leigh Harwood

Leigh Harwood — Fri, 21 Jan 2011 23:18:58 +0000

I could’nt agree more with the article. The notion that mankind can affect something as vast and complex as the climate borders on the bloody arrogant as far as I am concerned. I keep hearing this nonsense that the planet Earth is ‘FRAGILE’ and needs protecting from us EVIL HUMANS and yet no one seems to take account of the fact that this planet has been around for some 4.5 billion years, despite many warmer and colder periods than today. From a Geological perspective, there is absolutely nothing specacular about the current temperatures and are well within what scientists refer to as ‘NATURAL VARIABILITY’. For the love of sanity, do people honestly believe that the current climate temperatures transcend anything the planet has been witness to in 4.5 billion years? The truth is simple: this planet is as tough as an old boot and can quite easily take a massive dose of abuse from us little puny humans. The climate is not fragile; if anything the fragility lies within us, not the planet. 4.5 BILLION YEARS SHOULD BE TELLING YOU SOMETHING! P.S. ICE AGES, COMET COLLISIONS, SUPERVOLCANOES, MEGA TSUNAMIS – the list goes on and on and yet IN REALITY the planet is still very much full of life and thriving in itself!! LOOK AROUND PEOPLE!!!

Just a word of wisdom to end with: IN THE ENVIRONMENTAL MOVEMENT – EVERYTHING IS AN EMERGENCY!!!

Comment on Was Agency Commission Such a Bad Thing? by Chanell Belair

Chanell Belair — Tue, 04 Jan 2011 13:45:19 +0000

Thanks for a rewarding piece of writing!

Comment on A Repositioning of Green Cars by Connor Bell

Connor Bell — Thu, 16 Dec 2010 06:32:40 +0000

hybrid cars would be the best thing because they are less polluting to the environment .~;

Comment on Climate change is bollocks by joe gough

joe gough — Fri, 10 Dec 2010 19:20:20 +0000

Excellent comments Brendan and indeed the original blog from Stame.
In the UK we are currently experiencing a particular cold spell which it is now being claimed is due to global warming! Now I do know the arguments in terms of the gulf stream, but no one was claiming this was imminent. A few years ago we were being told that children would grow up never seeing snow in the UK – try telling that now!
Indeed, the climate has always changed – the argument is the difference man is making over and above the natural variability – but that was not being stated a few years as well. If you look up your history there so many examples of where the weather suddenly changed – the Vikings in Greenland, for e.g – and as for pre-history when there was far higher level of CO2 in the atmosphere – did you not notice the heavy industry then!!!!!!
Joe

Comment on So That’s What Crowd Sourcing is by Matt Kelly

Matt Kelly — Mon, 22 Nov 2010 17:05:29 +0000

Great post. Yes, Brand Managers can cast a much wider net to source ideas either publicly, or privately. And across continents if required.