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One-eyed Dan – Doing more with less
8 Jun 2022

One-eyed Dan – Doing more with less

by Mark Sherrington | posted in: Business/Marketing, Featured Content, Life, Uncategorized | 0

The D-Marketing eBook is now live and can be downloaded here. I warn you, it’s over 90 pages long and important as the topic is – saving the planet by reducing waste and wasted marketing – it’s a chunky read … Continued

Jordan Peterson and the Ancient Greeks
16 Nov 2022

Jordan Peterson and the Ancient Greeks

by Mark Sherrington | posted in: Uncategorized | 0

Acclaimed, and controversial, academic Jordan Peterson has founded his own university, Ralston, with two campuses, one in Savannah, Georgia USA, and the other on Samos, a Greek island, home to the Goddess Hera, the philosopher Epicurus, the astronomer Aristarchus and … Continued

Falling in love with Bose – again
26 Aug 2022

Falling in love with Bose – again

by Mark Sherrington | posted in: Business/Marketing, Uncategorized | 0

When it comes to ‘marketing and brands” I have a split personality. As a logophile (fascinated by the meaning of words) I must explain that the definition of personality is “individual differences in characteristic patterns of thinking, feeling and behaving”.  One … Continued

Consumer, Data Cow or Person of Interest?
20 Apr 2022

Consumer, Data Cow or Person of Interest?

by Mark Sherrington | posted in: Life, Technology | 0

Along with many others I rail against the persistent use of the word ‘consumer’ by business, the media and even government. We are not, none of us, merely consumers, we are sentient, we are people. Consuming things is a by-product … Continued

Teaser: D-Marketing is coming
10 Mar 2022

Teaser: D-Marketing is coming

by Mark Sherrington | posted in: Business/Marketing, Featured Content, Recommended content | 0

I have finished the first draft of my latest book. It needs more work but here is a teaser. In every corner of the globe concerns over climate change, pollution, resource depletion and environmental degradation are now taken very seriously … Continued

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