The D-Marketing eBook is now live and can be downloaded here. I warn you, it’s over 90 pages long and important as the topic is – saving the planet by reducing waste and wasted marketing – it’s a chunky read … Continued
When it comes to ‘marketing and brands” I have a split personality. As a logophile (fascinated by the meaning of words) I must explain that the definition of personality is “individual differences in characteristic patterns of thinking, feeling and behaving”. One … Continued
Along with many others I rail against the persistent use of the word ‘consumer’ by business, the media and even government. We are not, none of us, merely consumers, we are sentient, we are people. Consuming things is a by-product … Continued
I have finished the first draft of my latest book. It needs more work but here is a teaser. In every corner of the globe concerns over climate change, pollution, resource depletion and environmental degradation are now taken very seriously … Continued
I normally write about business and marketing and what is wrong with both. This leads me into economics and its more recent lack of social purpose – I blame Behavioural Economics – and I end up with a bit of … Continued